Rethinkhowyourorganizationcreates,delivers,andcapturesvalue--orriskbecomingirrelevant.Ifyoureadnothingelseonbusinessmodelinnovation,readthese10articles.We’vecombedthroughhundredsofHarvardBusinessReviewarticlesandselectedthemostimportantonestohelpyoureachnewcustomersandstayaheadofyourcompetitorsbyreinventingyourbusinessmodel.Thisbookwillinspireyouto:AssesswhetheryourcorebusinessmodelisgoingstrongorrunningoutofgasFendofffreeanddiscountentrantstoyourmarketReinvigorategrowthbyaddingasecondbusinessmodelAdoptthepracticesofleanstartupsDevelopaplatformaroundyourkeyproductsMakebusinessmodelinnovationanongoingdisciplinewithinyourorganizationThiscollectionofarticlesincludesWhyBusinessModelsMatter,byJoanMagretta;ReinventingYourBusinessModel,byMarkW.Johnson,ClaytonM.Christensen,andHenningKagermann;WhenYourBusinessModelIsinTrouble,aninterviewwithRitaGuntherMcGrathbySarahCliffe;FourPathstoBusinessModelInnovation,byKaranGirotraandSergueiNetessine;TheTransformativeBusinessModel,bySteliosKavadias,KostasLadas,andChristophLoch;CompetingAgainstFree,byDavidJ.Bryce,JeffreyH.Dyer,andNileW.Hatch;WhytheLeanStart-UpChangesEverything,bySteveBlank;FindingthePlatforminYourProduct,byAndreiHagiuandElizabethJ.Altman;Pipelines,Platforms,andtheNewRulesofStrategy,byMarshallW.VanAlstyne,GeoffreyG.Parker,andSangeetPaulChoudary;WhenOneBusinessModelIsn’tEnough,byRamonCasadesus-MasanellandJorgeTarzijan;andReachingtheRichWorld’sPoorestConsumers,byMuhammadYunus,FredericDalsace,DavidMenasce,andBenedicteFaivre-Tavignot.HBR’s10MustReadspaperbackseriesisthedefinitivecollectionofbooksfornewandexperiencedleadersalike.Leaderslookingfortheinspirationthatbigideasprovide,bothtoacceleratetheirowngrowthandthatoftheircompanies,shouldlooknofurther.HBR’s10MustReadsseriesfocusesonthecoretopicsthateveryambitiousmanagerneedstoknow:leadership,strategy,change,managingpeople,andmanagingyourself.HarvardBusinessReviewhassortedthroughhundredsofarticlesandselectedonlythemostessentialreadingoneachtopic.Eachtitleincludestimelessadvicethatwillberelevantregardlessofanever‐changingbusinessenvironment.
strategy CHANGE BUSINESS DELIVERS HBR JOHNSON INNOVATION MODEL STRATEGY PLATFORMS Platforms change delivers
