Adelightfullyinquisitivetourthatexplorestherichhistoryandthesubtlepowersoffonts.Fontssurrounduseveryday,onstreetsignsandbuildings,onmoviepostersandbooks,andonjustabouteveryproductthatwebuy.Butwheredofontscomefromandwhydoweneedsomany?WhoisbehindthebusinesslikesubtletyofTimesNewRoman,thecooldetachmentofArial,orthemaddeninglightnessofComicSans(andthemovementtobanit)?SimonGarfieldembarksonamissiontoanswerthesequestionsandmore,andrevealwhatmaybetheverybestandworstfontsintheworld.Typefacesarenow560yearsold,butwebarelyknewtheirnamesuntilabouttwentyyearsago,whenthepull-downfontmenusonourfirstcomputersmadeusallthegodsoftype.BeginningintheearlydaysofGutenbergandendingwiththemostadventurousdigitalfonts,Garfieldunravelsourageoldobsessionwiththewayourwordslook.JustMyTypeinvestigatesarangeofmodernmysteries,includinghowHelveticatookovertheworld,whatinspirestheseeminglyubiquitoususeofTrajanonbadmovieposters,andwhatmakesafontlookpresidential,maleorfemale,American,British,German,orJewish.FromthetypefaceofBeatlemaniatothegraphicvisionoftheObamacampaign,fontscansignalamusicalrevolutionortheriseofanAmericanpresident.Thisbookisamust-readforthedesignconsciousthatwillforeverchangethewayyoulookattheprintedword.
BRITISH British AMERICAN American GERMAN German TYPE