Just My Type

NT $630.00
NT $567.00


Adelightfullyinquisitivetourthatexplorestherichhistoryandthesubtlepowersoffonts.Fontssurrounduseveryday,onstreetsignsandbuildings,onmoviepostersandbooks,andonjustabouteveryproductthatwebuy.Butwheredofontscomefromandwhydoweneedsomany?WhoisbehindthebusinesslikesubtletyofTimesNewRoman,thecooldetachmentofArial,orthemaddeninglightnessofComicSans(andthemovementtobanit)?SimonGarfieldembarksonamissiontoanswerthesequestionsandmore,andrevealwhatmaybetheverybestandworstfontsintheworld.Typefacesarenow560yearsold,butwebarelyknewtheirnamesuntilabouttwentyyearsago,whenthepull-downfontmenusonourfirstcomputersmadeusallthegodsoftype.BeginningintheearlydaysofGutenbergandendingwiththemostadventurousdigitalfonts,Garfieldunravelsourageoldobsessionwiththewayourwordslook.JustMyTypeinvestigatesarangeofmodernmysteries,includinghowHelveticatookovertheworld,whatinspirestheseeminglyubiquitoususeofTrajanonbadmovieposters,andwhatmakesafontlookpresidential,maleorfemale,American,British,German,orJewish.FromthetypefaceofBeatlemaniatothegraphicvisionoftheObamacampaign,fontscansignalamusicalrevolutionortheriseofanAmericanpresident.Thisbookisamust-readforthedesignconsciousthatwillforeverchangethewayyoulookattheprintedword.


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