COMPETITIVEADVANTAGE:Fodor’sneweditionwillbepublishedsoonafterinternationaltravelrecommencestoNewZealandin2022,makingitamongthefirstpost-pandemictravelguidestothedestination.TheCOVID-19pandemicin2020and2021causedasteepdrop-offintourismtomanydestinations(NewZealandhaseffectivelycancelledallinternationaltravelthereformostof2020and2021),butsurveyshaveshownanongoinginterestininternationaltravelonceitbecomessafeagain.ThenumberofAmericanstravelingoverseasisexpectedtoincreaseinmid-2021,oncevaccinationshavebeenadministeredtoawidevarietyofpeople.TOURISMTRENDS:NewZealandcautiouslybeganallowingtravelersfromAustraliainApril2021,butthecountryopeneduptourismtodomestictravelersinthefallof2020.Evenasinternationaltourismwasclosed,thecountryhasmaintainedastrongdigitalpresencetomaintaininterestinthedestinationforinternationaltravelersThenumberofAmericanvisitorstoNewZealandwasontherisethrough2019,andthatinterestisexpectedtoreturnonceinternationaltravelrecommencesinfullFULLYREDESIGNED!Newfrontcoverhaseye-catchingfull-bleedimageswithkeysellingpointsonthefrontNewbackcoverisfully-redesigned“Bestof“Listswillvisuallyengagethereaderandprovideanoverviewoftheentiredestination(bestthingstoeat,see,do,drink,aswellaswhattoreadandwatchbeforegoing)Visuallyfocusedwithmorecolorandimagesincludingmorefullandhalf-pageimagesthroughoutandcolor-codedcategoryiconsOtherusefulfeaturesincludingGreatItineraries,WhattoEatandDrink,WhattoBuy,CalendarofEvents“TravelSmart“(logisticalplanningtipssection)nowatthefrontofthebookandredesignedtobemoreinfographicinfeelStrongerVoiceandOpinionsgiveallFodor’sguidesmorepersonality.Booksaremorefriendlyandconversationalintone,goingbeyondinformationaltobeinginspirationalCURATEDANDRELEVANT:Focusedcoverageononlythebestplacessotravelerscanmakethemostoutoftheirlimitedtime.Carefullyvettedrecommendationsforalltypesofestablishmentsandpricepoints.CONCISE:Shortenedreviewspresentedwithbrevityandfocus.Pleaseseeadditionalkeysellingpointsinthebookmaindescription
