ANewYorkTimes,USAToday,andWallStreetJournalbestsellerInthisiconicbestseller,popularbusinessbloggerandbestsellingauthorSethGodinprovesthatwinnersarereallyjustthebestquitters.Godinshowsthatwinnersquitfast,quitoften,andquitwithoutguilt--untiltheycommittobeatingtherightDip.Everynewproject(orjob,orhobby,orcompany)startsoutfun...thengetsreallyhard,andnotmuchfunatall.YoumightbeinaDip--atemporarysetbackthatwillgetbetterifyoukeeppushing.Butmaybeit’sreallyaCul-de-Sac--atotaldeadend.Whatreallysetssuperstarsapartistheabilitytotellthetwoapart.WinnersseekouttheDip.Theyrealizethatthebiggerthebarrier,thebiggertherewardforgettingpastit.IfyoucanbeattheDiptobethebest,you’llearnprofits,glory,andlong-termsecurity.Whetheryou’reaninternoraCEO,thisfunlittlebookwillhelpyoufigureoutifyou’reinaDipthat’sworthyofyourtime,effort,andtalents.Theoldsayingiswrong--winnersdoquit,andquittersdowin.
