MarketingTourisminSouthAfrica6eoffersasolidfoundationinmarketingtheoryappliedtotheuniquecontextofthetourismindustryinSouthAfrica.Thisupdatededitionisadefinitivesourceforuniversities,universitiesoftechnologyandcollegeswherecoursesinTourismMarketingandEventMarketingareoffered.MarketingTourisminSouthAfrica6eiswritteninasimpleandconcisestyletoappealtobothtourismstudentsandpractitioners.ThetextfamiliarisesthereaderwiththetourismindustryinSouthAfricaitsstatistics,trends,mainorganisationsandrole-players.
MARKETING PLAYERS TOURISM TRENDS
