Doesyourorganizationsupportcreativity—orsquashit?Ifyoureadnothingelseoncultivatingcreativityatwork,readthese10articles.We’vecombedthroughhundredsofHarvardBusinessReviewarticlesandselectedthemostimportantonestohelpyouignitethecreativesparkacrossyourorganization.Thisbookwillinspireyouto:DiscovertheelementsofcreativityandlearnhowtoinfluencethemHarnessthecreativepotentialofadiverseteamEncouragecuriosityandexperimentationAvoidbreakdownsincreativecollaborationOvercomethefearthatblocksyourinnatecreativityBringbreakthroughideastolifeThiscollectionofarticlesincludesReclaimYourCreativeConfidencebyTomKelleyandDavidKelley;HowtoKillCreativitybyTeresaAmabile;HowPixarFostersCollectiveCreativitybyEdCatmull;PuttingYourCompany’sWholeBraintoWorkbyDorothyLeonardandSusaanStraus;FindInnovationWhereYouLeastExpectItbyTonyMcCaffreyandJimPearson;TheBusinessCaseforCuriositybyFrancescaGino;BringYourBreakthroughIdeastoLifebyCyrilBouquet,Jean-LouisBarsoux,andMichaelWade;CollaboratingwithCreativePeersbyKimberlyD.Elsbach,BrookeBrown-Saracino,andFrancisJ.Flynn;CreativityUndertheGunbyTeresaAmabile,ConstanceNoonanHadley,andStevenJ.Kramer;StrategyNeedsCreativitybyAdamBrandenburger;andHowtoBuildaCultureofOriginalitybyAdamGrant.HBR’s10MustReadspaperbackseriesisthedefinitivecollectionofbooksfornewandexperiencedleadersalike.Leaderslookingfortheinspirationthatbigideasprovide,bothtoacceleratetheirowngrowthandthatoftheircompanies,shouldlooknofurther.HBR’s10MustReadsseriesfocusesonthecoretopicsthateveryambitiousmanagerneedstoknow:leadership,strategy,change,managingpeople,andmanagingyourself.HarvardBusinessReviewhassortedthroughhundredsofarticlesandselectedonlythemostessentialreadingoneachtopic.Eachtitleincludestimelessadvicethatwillberelevantregardlessofanever‐changingbusinessenvironment.
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