Learnnowtounlockyour“preydrive“--theinstinctualabilitythatallowsyouto“fliptheswitch“toachievemassivesuccessMichealBurtwasalreadyasuccessfulbasketballcoachwhenhediscovered,quitebyaccident,howtoarticulatetheconcepthehadbeenusingforyearstomotivatehimselfandhisplayers.AtaworkshopinTennesseetaughtbyaVietnamveteran,helearnedaboutthe“preydrive“ofwardogs--aninstinctiveinclinationtofind,pursue,andcapturetheirprey.InFliptheSwitch,CoachBurtshowshowhumans,too,havethisinstinctivedrive--notforhuntingprey,butforpursuinggoalswithapersistenceandintensitythatgoesfarbeyondtheusualeffortsappliedtoeverydaytasks.Aswithwardogs,externalstimuliarerequiredforflippingtheswitch:Forthedogs,it’smovementorscent.Whataretheyforyou?Intheseinspiringandeye-openingpages,you’lldiscoverhowtofindwhatactivatesyou,personally,todomore,createmore,andachievefreakishlevelsofsuccess.You’llexplorethemallindetail,inchaptersthatinclude:MotivatedbyWhat?TheThreePhasesofthePreyDriveTheScienceBehindWhatActivatesYouScrewYourWhy:HowtoGetYourPurposetoActivateYouGoingAllIn:HowtoMakeYourDriveaDailyHabitCreatingValueintheWorld:BecomingaContenderPrioritizingandPersonalizingYourPreyDrive:TheKeystoContinuedExpansionTheHabitof1%Performers:HowtoRe-igniteYourPreyDriveandGOPROEverySingleDayThroughoutFliptheSwitch,CoachBurtexplainshowtoanalyzeandexploretheprimarydrivers:fear,competition,exposure,environment,inspirationfromothers,andyes--evenembarrassment.Whetheryou’reflippingtheswitchtowinachampionshiporwinnewbusiness,knowinghowtofindexternalstimulithatactivatesthatthinginsideofyouiswhatwillallowyoutoachieveyourhighestgoals--naturally.
DRIVE FLIP ENVIRONMENT EXPOSURE LEVEL SWITCH SUCCESS PERFORMERS environment exposure