Oversizeandfilledwithhundredsofpopularandrareimages,witharevealingtextthatdelvesintobothhisartisticevolutionandpersonallife,J.C.Leyendeckerrestoresthisiconicimagemaker’srightfulpositioninthepantheonofgreatAmericanillustratorsandartists.“Thewealthofillustrationshereallowsreaderstoreassessforthemselves.Leyendeckerrepresentedtheepitomeofcraft.“--StevenHeller,NewYorkTimesOneofthemostprolificandsuccessfulartistsoftheGoldenAgeofAmericanIllustration,J.C.Leyendeckercaptivatedaudiencesthroughoutthefirsthalfofthe20thcentury.LeyendeckerisbestknownforhiscreationofthearchetypeofthefashionableAmericanmalewithhisadvertisementsforArrowCollar.Theseimagessoldtoaneagerpublictheideaofaglamorouslifestyle,thebedrockuponwhichmodernadvertisingwasbuilt.Healsowasthecreatorofinstantlyrecognizableicons--suchastheNewYear’sbabyandtheSantaClausthataretothisdayanintegralpartofthelexiconofAmericana--andwascommissionedtopaintmoreSaturdayEveningPostcoversthananyotherartist.Chaptersinclude:TheLeyendeckerLifeTheLeyendeckerLookTheArtofAdvertisinginaProduct-OrientedSocietyMasteroftheMagazineCoverBookIllustrationPosters:ThePeople’sArtAndmore!LeyendeckerlivedformostofhisadultlifewithCharlesBeach,theArrowCollarMan,onwhomthestylishmeninhisartworkweremodeled.FromNationalMuseumofAmericanIllustrationcofoundersLaurenceS.CutlerandJudyGoffmanCutler,J.C.Leyendeckerfeatureshismasterworks,rarepaintings,studies,andotherartwork,includingthe322covershedidforthePost.
