◎數位企業、尤其傳統企業數位化轉型必讀的創新和領導指引！ 數位化企業，放眼的不再只是特定區域的市場，而是10倍、100倍，甚至1000倍的全球大市場！ Amazon、Netflix、Uber、阿里巴巴等數位企業，在數據及演算法當道的網路時代，以極驚人的幅度快速成長，累積大量的資金，且不斷研發更多能夠滿足每一個不同消費者的服務模式。這些企業是如何做到快速成長、提升市占率呢？ 中文版〈打造100倍全球大市場：數位企業和傳統企業數位轉型必備的六大新競爭優勢〉由 真文化 出版 Theoldwaysofcreatingcompetitiveadvantageforyourbusiness—suchasbuildingmoatstowardoffcompetitors—havebecomedangerous.GiantslikeAmazonandAlibabaarecreatingvastnewmarketspacesthroughadeftcombinationoftoolslikemachinelearningandbusinesssavvythatreimaginescustomerexperienceswhilegeneratingimmenseshareholdervalue.Ahandfuloftraditionalcompanies,includingFidelityInvestments,Walmart,andB2W,haveadoptedthesenewapproachestoreinvigoratetheirbusinesses.Most,however,arestalled—andtheclockisrunningout. Inthislively,accessibleguide,RamCharan,bestsellingauthorandadvisertosomeoftheworld’stopCEOsandboards,redefinescompetitiveadvantageforthedigital-firstera,offeringasetofnewrulestogetahead:•Createanecosystemwiththird-partypartnerstorevolutionizeandpersonalizethecustomerexperience.•Empowerteamsfocusedonasingletask,buildinga“socialengine”thatdrivesconstantinnovation,fastexecution,andcustomersatisfaction.•Attractfunderswhounderstandthebigpicture:thatbeyondacertainscale,majorupfrontspendingwillturnintoacash-generationmachine.Filledwithstoriesthatpeekbehindthecurtainofdigitalbehemothsaswellastraditionalcompaniesthathavetransformedtheirorganizations,RethinkingCompetitiveAdvantageoffersconcreteadviceandmethodstohelpyouconceiveofnewmarketspacesandmoneymakingmod
市場 企業 數位化 數據 演算法 領導 轉型 阿里巴巴 AGE DIGITAL FOR NEW Walmart
