Peoplearen’tlookingforanexplanation,theywanttohearastory.We’veallsurvivedPowerPointpresentationsthatfeelmorelikehostagedramas;theonlythingworseiswhenyourealizethatyouarethehostage-taker.Standingatthefrontoftheroom,sloggingthroughyourcarefullypreparedslides,realizingthatnobodyiscaptivated,manyarelookingdownattheirphones,andyourmessageisslippingintothevoid.InTheTell-TaleEntrepreneur,SiliconValleyentrepreneurandtechbloggerBernardMurphygoesstraighttotheheartofwhysomanybrilliantbusinesspeople,particularlyinthetechandengineeringfields,finditsohardtocommunicateeffectivelywithprospects,withclients,evenwithintheirownorganizations.Ineachchapter,hetellsarealbusinessstoryandexploresthefundamentalkeytoeffectivecommunicationtoengagerealpeople--theirintellectsandemotions--throughstorytelling.You’lldiscover:-Theessentialelementsofeffective,memorablestories-Thestrategiestoemploytostrengthenthestoriesyoutell-Thejourneyfromstartuptoexit,withcriticalstoriesateverystep-Theessentialstory--thestoryyoutellyourselfWealllongtopushforward,particularlyintech,butwiththishumorousandpersonalexplorationofhowwecanreconnectwithourinnerstoryteller,Bernardremindsusthatsometimesit’sworthtakingalookbacktounearththetimelesstruthsabouthowhumansfindconnection.
