Behavioral Finance

NT $593.00
NT $534.00


Peopletendtobepennywiseandpoundfoolishandcryoverspiltmilk,eventhoughwearetaughttodoneither.Focusingonthepresentattheexpenseofthefutureandbasingdecisionsonlostvaluearetwomistakescommontodecision-makingthatareparticularlycostlyintheworldoffinance.BehavioralFinance:WhatEveryoneNeedstoKnowRprovidesanoverviewofcommonshortcutsandmistakespeoplemakeinmanagingtheirfinances.Itcoversthecommoncognitivebiasesorerrorsthatoccurwhenpeoplearecollecting,processing,andinterpretinginformation.Theseincludeemotionalbiasesandtheinfluenceofsocialfactors,fromculturetothebehaviorofone’speers.Theseeffectsvaryduringone’slife,reflectingdifferencesinduetoage,experience,andgender.Amongthequestionstobeaddressedare:Howdidthefinancialcrisisof2007-2008spurunderstandinghumanbehavior?Whataremarketanomaliesandhowdotheyrelatetobehavioralbiases?Whatroledoesoverconfidenceplayinfinancialdecision-making?Andhowdoesgettingolderaffectrisktolerance?


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