Getyourideaofftheground.You’vegotagreatideathatwillincreaserevenueorboostproductivity--buthowdoyougetthebuy-inyouneedtomakeithappen?Bybuildingabusinesscasethatclearlyshowsyouridea’svalue.That’snotalwayseasy:Maybeyou’renotsurewhatkindofdatayourstakeholderswilltrust.Orperhapsyou’reintimidatedbynumbercrunching.TheHBRGuidetoBuildingYourBusinessCase,writtenbyprojectmanagementexpertRaymondSheen,givesyoutheguidanceandtoolsyouneedtomakeastrongcase.You’lllearnhowto:SpelloutthebusinessneedforyourideaAlignyourcasewithstrategicgoalsBuildtherightteamtoshapeandtestyourideaCalculatethereturnoninvestmentAnalyzerisksandopportunitiesPresentyourcasetostakeholders
