Haveyouevercomeupwithanideaforanewproductorservicebutdidn’ttakeanyactionbecauseyouthoughtitwouldbetoorisky?Oratwork,haveyouhadwhatyouthoughtcouldbeabigideaforyourcompany--perhapschangingthewayyoudevelopordistributeaproduct,providecustomerservice,orhireandtrainyouremployees?Ifyouhave,butyouhaven’tknownhowtotakethenextstep,youneedtounderstandwhattheauthorscalltheinnovator’smethod--asetoftoolsemergingfromleanstart-up,designthinking,andagilesoftwaredevelopmentthatarerevolutionizinghownewideasarecreated,refined,andbroughttomarket.Todatethesetoolshavehelpedentrepreneurs,designers,andsoftwaredevelopersmanageuncertainty--throughcheapandrapidexperimentsthatsystematicallylowerfailureratesandrisk.Butmanymanagersandleadersstruggletoapplythesepowerfultoolswithintheirorganizations,astheyoftenruncountertotraditionalmanagerialthinkingandpractice.AuthorsNathanFurrandJeffDyerwrotethisbooktoaddressthatveryproblem.FollowingthebreakoutsuccessofTheInnovator’sDNA--whichDyerwrotewithHalGregersenandbestsellingauthorClayChristensentoprovideaframeworkforgeneratingideas--thisbookshowshowtomakethoseideasactuallyhappen,tocommercializethemforsuccess.Basedontheirresearchinsidecorporationsandsuccessfulstart-ups,FurrandDyerdevelopedtheinnovator’smethod,anend-to-endprocessforcreating,refining,andbringingideastomarket.Theyshowwhenandhowtoapplythetoolsoftheirmethod,howtoadaptthemtoyourbusiness,andhowtoanswercommonlyaskedquestionsaboutthemethoditself,including:Howdoweknowifthisideaisworthpursuing?Havewefoundtherightsolution?Whatisthebestbusinessmodelforthisnewoffering?Thisbookfocusesonthe“how“--howtotest,howtovalidate,andhowtocommercializeideaswiththelean,design,andagiletechniquessuccessfulstart-upsuse.Whetheryou’relaunchingastart-up,leadinganestablishedone,orsimplyworkingtogetanewproductoffthegroundinanexistingcompany,thisbookisforyou.
DESIGN DESIGNERS DESIGNTHINKING INNOVATOR METHOD UPS design designthinking designers
